By Kevin Roberts
64 photographs: management in a loopy World is a compendium of value-accelerators for company and existence. it truly is accumulated as a sixty four shot technique from the astute observations and memorable lifetime of artistic enterprise chief and iconoclast Kevin Roberts. A provocative determine traversing the peaks of worldwide trade, media and recreation, Kevin Roberts - author of the groundbreaking thought Lovemarks - is well-known as one in all present day so much uncompromisingly-positive and inspirational leaders.
In 64 Shots, Roberts attracts at the largest rules, hardest studies and maximum impacts of his lifestyles to offer 16X4 stripped down, straight-forward and instantly-absorbable insights on how you can deliver order to the chaos of commercial and lifestyles. The punchy insights into profitable - hitting readers flippantly jab after jab - are an array of one-liners, sound bites, tweets, charts, fees and ancient reference issues. they're loaded with Roberts' event, tale, brio, provocation and direction.
The language is severe, brimming with the irrepressible perspective and provocation that fueled Roberts' meteoric occupation. whereas there's a series, the sixty four photographs are stand-alone signposts in the direction of dwelling an enterprising and profitable existence. someone can dip into the booklet at any place and locate value.
The writing is observed by means of (not inevitably associated with) a visible order of black-and-white photographs of leaders of their cultural fields, a few smooth, many old, a few recognized, and all own. This eclectic choice of individuals are either direct and oblique impacts to Kevin Roberts' lifestyles. all of them have a fascinating - and a few mysterious - connection to thoughts of management in a loopy international. Examples are: Mary Quant, Vince Lombardi, Margaret Thatcher, Vivienne Westwood, Twiggy, Tom Peters, Peter Drucker, Martin Luther King, Renzo Rosso, Brigit Bardot, Bob Dylan, Sean Fitzpatrick (a rugby player).
The publication is excessive contact and shiny. It seems like Apple, now not Shakespeare. sixty four photographs - will you're taking them?
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Extra info for 64 Shots: Leadership in a Crazy World
IT ’S A VOLATILE WORLD ALL RIGHT Market turmoil, currency swings, insurgencies, nature’s fury, cultural uprisings, viral attacks, disappearing jobs, shareholder activism, consumer revolts. Not even the short list. IT ’S AN UNCERTAIN WORLD Equally fantastic or fatalistic, depending on your world view. No one has a clue what’s around the corner. Every day, the corner gets closer. Tomorrow is in your face. Companies must reinvent, or die. In a 2015 Fortune survey of Fortune 500 CEOs, rapid technological change was the greatest threat.
M. today on one sheet of paper…” No kitchen cabinet report should be longer than a page. Busy people need an efficient reporting system. So measure what matters and report what is critical. There are only three key performance indicators I care about: revenue, personnel costs, and margin. I want the story of these three KPIs on one page: how we are performing vs competition, commitment, and last year; ups and downs; and actions. This is perfect process. But what if the content is soft, if a number is off?
Recognition Recognition means giving people what they care about. Few companies do. Money is only important when you don’t have any. It’s a way of keeping score if you’re insecure. Beyond a good amount it doesn’t matter, unless you’re a psycho banker who counts success by the number of zeros in your annual bonus and SEC fines dodged. Give people money, and they’re happy for three days. ” Money is table stakes, and someone will always pay more. Offer people value for value, and stop there. As an employer, I never counter-offer.
64 Shots: Leadership in a Crazy World by Kevin Roberts